Experience True Tequila Artistry with O’RTE’s Single Estate, Vintage-Centric Approach to Tequila Production

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O’RTE single-estate tequila is the newest arrival to the super-premium tequila category and it’s innovating the market through a completely unique approach to production. Every year, O’RTE handpicks agaves from a single estate selected for its specific climate, soil composition and topography, resulting in a superior, perfectly-balanced tequila that preserves the unique character of the estate and the complex flavors and aromas inherent in its agaves, while consistently evolving its taste profile year over year.




Unlike conventional tequilas produced with agaves sourced from various locations or supplemented with additives for color or taste enhancement, O’RTE is a meticulously crafted artisanal tequila from a single estate in Jalisco, Mexico, providing connoisseurs an authentic tequila drinking journey with each vintage.




Industry veteran Julious Grant, founder of The Brand House Group and former high-ranking executive at companies like Beam Suntory, Bacardi, and Moët Hennessy, is the mastermind behind O’RTE. Born and raised in Mexico, Grant wanted to create a celebration of his Mexican heritage and deep-rooted passion for artisanal tequilas.




“Having been born and raised in Mexico to a mother of Mexican descent, I gained an appreciation for Mexican culture from as far back as I can remember,” said Grant. “When I was old enough to drink I was taught to sip tequila, to recognize flavors and to distinguish the bad from the good, the average from the exceptional. O’RTE brings to US consumers a taste of the very best Mexico has to offer, with agaves harvested from one field on a single-family estate. Each year, we’ll select agaves from a different estate to deliver enthusiasts a meticulously-crafted, small-batch tequila with features specific to each vintage.”




The 2021 O’RTE Blanco offers a bright, aromatic experience with a soft, peppery finish, while the O’RTE Reposado delights with floral honey, pepper, mint, and vanilla aromas and a taste profile marked by oak influences. The O’RTE Añejo, debuting this summer, boasts tropical aromas with hints of freshly cooked agave and vanilla, coupled with a smooth flavor profile featuring notes of toasted pineapple, oak, vanilla, and caramel.




“O’RTE is an acronym and it’s representative of who I am; born in Mexico with an American name,” said Grant. “The ‘O’ represents the art of the iconic piña in the agave used to create ‘Real Tequila Excellence.’ Also, for me, O’RTE equals ‘ARTE’ – the art of tequila making. Our approach to tequila production will take the discerning tequila lover on a journey of incomparable authenticity and evolving taste profiles. There’s nothing else like it in the market today and we’re excited for tequila enthusiasts to enjoy and embrace O’RTE.”




O’RTE is available through select wines and spirits retailers, including Total Wine & More, and in bars and restaurants across major cities such as New York, Los Angeles, San Francisco, Miami, and Chicago. Luxury tequila enthusiasts can also purchase O’RTE directly from ortetequila.com, Drizly, Instacart, and Wine.com and have it delivered to locations where direct shipping of alcohol products is legally permissible.




Learn more at www.ortetequila.com.