Lost Woods: Elevating Fashion Ethics with Revolutionary Vegan Luxury
In the heart of the bustling fashion world, where trends come and go like fleeting whispers, one brand is carving a new path - Lost Woods. Founded by Australian designer, Holly Edwards, Lost Woods is more than a fashion label; it's a movement that fuses cutting-edge luxury with unwavering commitment to animal rights and sustainability. Holly Edwards, the founder and driving force behind Lost Woods, shares her journey and the ethos that sets her brand apart.
Holly Edwards, a designer with a fervent passion for animal rights and sustainability, has taken a unique path to her current success. Currently backpacking across Europe with her fiancé, Holly is house-sitting and embracing the continent's diverse culture, all while steering her brand towards a brighter future. At the heart of this journey lies Lost Woods, a brand that has recently unveiled a stunning collection of luxury handbags, backpacks, and wallets - all crafted in a small, artisanal workshop in Portugal.
The name Lost Woods is more than a moniker; it's a heartfelt tribute to the lush forests and diverse wildlife that have been sacrificed at the altar of leather production. The brand's mission is clear: to challenge the status quo by introducing innovative, sustainable alternatives that redefine luxury.
Central to this mission is Lost Woods' partnership with MIRUM®, a marvel of innovation brought to life by Natural Fiber Welding. Holly Edwards shared, "MIRUM® is more than just a vegan leather. It's a revolutionary step towards a sustainable future. Not only is it 100% plastic-free, but its premium quality and supple texture redefine the very notion of luxury."
MIRUM® stands as a testament to sustainability without compromise. Edwards explained, "MIRUM® is engineered to last, just like a tree, and that's why it's a game-changer. It's strong, water-resistant, and of uncompromising quality. Luxury brands like BMW have already embraced its durability by using it in their car interiors." Edwards sheds light on the deceptive practices that have pervaded the term 'vegan leather', highlighting how MIRUM® surpasses these materials. "MIRUM® is made from 47% natural tree rubber, 26% natural fibers, 27% plant oils and waxes, all backed with natural cotton. Its production leaves no water waste and emits minimal greenhouse gases."
Passion radiates from Edwards as she delves into her vision for a universal standard in the accessories space. "I dream of a world without animal leather. It's not only inhumane but also an environmental disaster. The leather industry's growth contributes to deforestation, emissions, pollution, and water depletion. It's high time we acknowledge the damage it inflicts."
Lost Woods' commitment to change is reflected not only in its ideals but also in its approach to design and craftsmanship. Each handbag is a fusion of traditional elegance and modern sensibility, expertly handcrafted by a small, female-led team of artisans in Portugal. Edwards explained, "We're proud to offer luxury handbags that don't compromise on aesthetics or ethics. Our products are not only timeless but also crafted to the highest standards. Attention to detail is paramount, from the GOTS certified organic cotton lining to the structural elements made from plant-cellulose board."
Lost Woods' journey is more than a brand's evolution; it's a beacon of hope for a fashion industry ripe for change. "Lost Woods isn't just about selling handbags. It's about transforming fashion from the inside out. We believe fashion can be both elevated and ethical, and we're leading the charge to make it a reality," Edwards concluded.
As the fashion landscape embraces Lost Woods' vision, it's clear that the brand isn't just creating luxury accessories; it's shaping a movement towards sustainability, ethics, and a future that's as elegant as it is responsible. Holly Edwards and Lost Woods stand as a testament to the fact that fashion's evolution is an unstoppable force, driven by innovators who dare to reimagine what's possible.
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