Dior unveils L’Or de J’adore, the new Dior fragrance by Francis Kurkdjian

Francis Kurkdjian, Perfume Creation Director of Parfums Dior since 2021, has crafted a new fragrance, L’Or de J’adore.

This renewal was informed by both audacity and humility, guided by the words of Christian Dior himself: “Respect tradition and dare to be bold.” 

L’Or de J’adore establishes the singular style of Francis Kurkdjian at Dior. The perfumer has given the original floral signature more streamlined and contemporary accents, choosing to go to the very heart of J’adore’s floral bouquet, the essence of its incredibly complex formula.

He imbued it with a radical and minimalist position, while at the same time amplifying the notes of orange blossom, jasmine grandiflorum and centifolia rose absolutes. Revealed in full-scale in a floral quintessence both powerful and carnal, these blossoms are the precious gold of J’adore.

The new Or de J’adore amphora is conceived as a precious bottle, acquired to ensure that it is always close at hand. Designed to last, the lid, embellished with noble materials, becomes a talisman kept over time to welcome new “perfume droplets”.

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